Job Title: Digital Marketing Manager

Our rapidly growing AI Marketing start-up company is seeking a highly skilled and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for managing a team of 7 and developing and executing comprehensive digital marketing strategies for 20+ SaaS companies by leveraging our in-house AI models to drive brand awareness, engagement, and lead generation.

Responsibilities:

• Manage a team of 7 digital marketing specialists to execute marketing strategies for 20+ SaaS companies
• Develop and execute digital marketing strategies to drive brand awareness, engagement, and lead generation across various channels, including but not limited to PPC, email, social media, and content marketing
• Plan, manage, and optimize PPC campaigns across various channels, including Google Ads, Bing Ads, and Facebook Ads
• Develop and execute email marketing campaigns to nurture leads and drive conversions
• Plan and execute content marketing strategies, including blog posts, whitepapers, and webinars
• Conduct keyword research and optimize website content for SEO
• Manage and optimize website performance to ensure optimal user experience and maximum lead generation
• Monitor and analyze campaign performance and provide regular reports to key stakeholders
• Collaborate with cross-functional teams, including sales, product, and engineering to drive business growth and improve customer acquisition
• Stay up-to-date with the latest digital marketing trends and technologies, and identify opportunities to leverage them to achieve marketing goals
• Work closely with our in-house AI models to develop and execute data-driven marketing strategies

Requirements:

• Bachelor’s degree in marketing or related field
• 5+ years of experience in digital marketing, preferably in a B2B or SaaS company
• Proven track record of managing and optimizing PPC campaigns across various channels
• Strong understanding of SEO best practices and experience with website optimization
• Experience with marketing automation and CRM tools, such as HubSpot or Marketo
• Strong analytical skills and ability to use data to drive marketing decisions
• Excellent communication skills and ability to collaborate with cross-functional teams
• Knowledge of social media advertising and content marketing strategies
• Experience with A/B testing and conversion rate optimization
• Understanding of AI and machine learning technologies

We offer competitive compensation, a dynamic work environment, and the opportunity to work with cutting-edge AI technology. If you are a strategic thinker with a passion for digital marketing and a proven track record of driving results, we encourage you to apply for this exciting opportunity.

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Email your resume and portfolio to careers@cognitum.ai

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